Anuj Shah,


Anuj brings together several years of experience in product management, solution architecture consulting, research, software design and development, team leadership, and customer enablement in the area of data-centric enterprise decision support.  He has worked on several products and projects that served the needs retail planning and merchandising, program and capacity management, manufacturing automation, power distribution systems design, and has even had some rendezvous with  air traffic control. As the founder of GSynergy, he brings all his energy, passion, industry experience, customer connections, design and development skills, and seed funds to startup and succeed the company.

An avid paraglider and paramotor pilot, Anuj has explored the ridges, fields, and beaches of Switzerland, Peru, North and South GA, California and Florida.  If, in the future, he manages to make some leisure time from work and family, he might go back to rock climbing and mountain biking, and may even take up scuba diving.


Prachi Gupta, Product Advisor and Consumer Insight

Prachi brings 11 years for fashion design and product development experience from the apparel, home fashions and rug industries.

Prachi studied fashion design at the National Institute of Fashion Technology (NIFT) at Bangalore, where she won numerous awards including Best Student Award and the Best Constructed Creative Collection Award.  Soon after graduating, she joined India’s largest apparel export house, designing and sourcing for major US and European retail brands.

Prachi has taken thousands of products from inspiration to product development, led fashion design and product development teams in India and the US, made several line presentations to US based customers, and worked with Vendors across the Far East and the Middle East.  She is very well connected in the consumer space.  She brings to bear all this experience to provide consumer insight instrumental for making our fashion industry tools fit with the needs and preferences of our customers.

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